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Business Research

Business Research

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At its core, business research is the act of studying and acquiring information on a specific topic or topics to help your business or work improve. 

Being the best in your field means you need to continuously research trends, business opportunities, and competitors within that industry in order to stay or get to the top. Doing this everyday can give you the confidence and the motivation to keep working to become the best.

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Possible Benefits

  • May give you confidence 
  • May motivate you
  • May give you new business ideas
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Required Equipment

Business research may look different each day. Some days you may just need a newspaper or book. Other days you may just need your computer to research online, and sometimes your research may involve watching a TV interview or going to a panel.

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How to Do It

  1. Internet Search:
    Just getting started? Begin with a simple internet search on your industry. Who are the key figures? How did they become so successful? Who are their clients? What are they doing that you’re not and how can you apply that to your work? 
  2. Read Articles:
    Most industries have magazines, journals, and websites dedicated to talking about that particular industry. Read or subscribe to these magazines and websites to stay up-to-date with your industry and the people in it.
  3. Watch videos:
    There are countless videos online that provide helpful information regarding the industry of your choosing. Watch and learn something new. 
  4. Listen to a Podcast:
    Podcasts of every genre can be found everywhere and chances are that your industry has podcasts catered to you. Listen to experts talk about your industry and how you can improve yourself.
  5. Attend a Panel:
    Panels are excellent opportunities to see people in your field discuss topics related to their work in detail. Oftentimes these panels are dedicated to a specific topic.
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Why it works

Business research will keep you on top of your game and motivate you to do the work needed to keep you on track to become a main player in your field. Not only will doing this research help you become more knowledgeable about your industry and the people in it, but it will also give you intimate details about trends in the market which will further help you improve your business.

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Time Commitment

At least 30 minutes

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Suggested Frequency

5 times per week

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Time of Day


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Possible Side Effects


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  • Get creative. Research topics that you could potentially apply to your field or work that typically aren’t used.
  • Do different types of research everyday to keep yourself motivated. 
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 Happiness  Confidence  Motivation
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